Here’s a snapshot of my experience
leading marketing teams, campaigns, and initiatives that drive results and build connection
Work Experience
Marketing Director, Moodle | April 2022–Present
Own global marketing strategy across 5 regions, aligning product, sales, and services to drive consistent YoY growth
Lead a global team of 14 marketers (5 direct reports) across content, campaigns, brand, and partnerships
Oversee multi-channel demand generation programs (email, paid media, events)
Modernized marketing tech stack, rolling out HubSpot and implementing lead scoring
Restructured marketing team, improving collaboration and driving a 29% YoY increase in MQLs
Improved team engagement scores 22% by championing a culture of honest, direct, and high-trust communication
Marketing Director, Keyrus | Dec 2020–April 2022
Led marketing team in a 153% YoY increase in MQLs
Developed and executed marketing strategies for global services and products
Increased brand recognition through SEO, content marketing, digital ads, and paid newsletter campaigns
Collaborated with technology partners on joint go-to-market initiatives
Managed 2 direct reports, fostering alignment and creative collaboration
Earlier Roles
Marketing Manager, Keyrus | 2018–2019
Digital Marketing & Content Manager, Zivtech | 2017–2018
Marketing Coordinator, Zivtech | 2015–2016
Marketing Strategist, Colabination | 2014–2015
Sales & Marketing Intern, KeepBooth | 2014
Lead Coordinator, University of Michigan | 2010–2013
Skills
Team Leadership
Marketing Strategy
Campaign Management
Brand Strategy
SEO/SEM
Email Marketing
Marketing Automation
Content Strategy
Messaging & Positioning
Go-to-Market (GTM)
Demand Generation
Marketing Analytics
Stakeholder Management
Event Marketing
Software & Tools
HubSpot | MailChimp | ActiveCampaign
Google Analytics | Google Ads | SEMrush Adobe Creative Suite | Canva | Miro
WordPress | Squarespace | Drupal
Asana | Jira